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Overview
Following the terrorist attacks on September 11, 2001, Americans desperately wanted to help victims. Thousands turned to the American Red Cross, which was the most visible agency providing emergency services in New York and Washington, D.C. The response was unprecedented in its scope – and it overwhelmed the Oregon Trail Chapter, which happened to be undergoing a transition in its communications department.
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Music Industry Offers Lesson for All

If you haven't used - or even explored - sites such as Digg, Twitter or Facebook, check them out. They may become your virtual storefront for a variety of services sooner than you think. And, the music industry offers a great case study of better late than never when it comes to using digital marketing tools. Read More
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